Joo Won is advancing in the Chinese market as his agency, Sim Entertainment, revealed on May 5 that his next project will be Chinese film, 'Xiao You Qiao Mu.' Starting from the middle of this month, he will be going back and forth between Korea and China for filming purposes. 

The movie will be a joint Korean-and-Chinese film as well as an investment and distribution collaboration between production company, China Film, and entertainment company, Yuehua Entertainment.  'Xiao You Xiao Mu' will be a melodrama based on an internet novel that draws out the love story involving three men and one woman.  

SEE ALSO: Joo Won confirmed for 'Nodame Cantabile' + Shim Eun Kyung in talks to join as female lead

In addition, Hangeng has been cast in the movie while Jo Jin Gyu will be grabbing the megaphone as the director. 

Director Lee Sang Gyu of Yuehua Entertainment's Korean branch said, "Joo Won's dramas received a lot of love in China and he is also receiving a lot of interest from the fans after the recent reports came out about his appearing in drama 'Nodame Cantabile.'  Considering the Hallyu wave in China, this production will likewise be a considerable hit.  There will be a positive result from this collaboration between the best Chinese film partner and Joo Won's acting skills."

Meanwhile, his movie 'Fashion King' will be revealed for the first time through the '67th Canne Films Festival.'