0

0

Fashion

JYP Entertainment artists to collaborate with Swizz Beatz for Reebok Classic line

AKP STAFF
Posted by Germaine-Jay Tuesday, June 26, 2012



J.Y. Park revealed news of a collaboration between JYP Entertainment and Swizz Beatz for Reebok.

At Reebok's partnership event on June 26th, J.Y. Park stated, "For this first project with Reebok, there are plans for JYP Entertainment to release a music video and song that are different than what's been released before." JYP and Reebok will be working together to represent the brand's 'Classic Campaign', and a new song is planned for release in July.

He also revealed the endorsement models from his agency: 2PM's Wooyoung, Nichkhun, and miss A's Suzy. Wooyoung hinted at an upcoming collaboration with American hip hop producer Swizz Beatz yesterday.



Swizz Beatz, who also attended the event, commented, "J.Y. Park is really a genius. [They] definitely need his ingenuity and professionalism when it comes to music to upgrade the Reebok Classic brand. [We're like brothers now]. It's not something that'll only [apply] to my country, but a project that can be spread globally. More innovation will happen in the future."

J.Y. Park is reported to be involved in product design and marketing for the project as well.

Source+Photo: Star News via Nate
Tip: Paula

  1. JYP ENTERTAINMENT
  2. 2PM
  3. REEBOK
  4. NICHKHUN
  5. WOOYOUNG
  6. MISS A
  7. SUZY
  8. JY PARK
  9. SWIZZ BEATZ
0 30,202 Share Be the first to vote

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
San E
3 hours ago      4,743
BLACKPINK, Jennie
misc.
Zico, D.O.
misc.
Yoo Jae Suk, Yoo Yeon Seok
Jung So Min, Kim Da Mi, Kim Tae Ri, Lee Sung Kyung, Suzy, Park Bo Young, Park Eun Bin, Park Gyu Young, Song Hye Kyo, Yoon Eun Hye
51 minutes ago      370
ATEEZ, P1Harmony, The Rose, Wonder Girls
Goo Hye Sun, Kim Gu Ra
BLACKPINK, Jisoo
BLACKPINK, Jennie
San E
3 hours ago      4,743
BLACKPINK, Jisoo
Goo Hye Sun, Kim Gu Ra
aespa, ILLIT, Stray Kids
New Message

SEND