Super Junior's Choi Siwon has become the first male model to endorse Korean make-up brand 'Mamonde'. A representative of the brand explained, "His handsome looks and multiple talents has led him to rise as one of the top Hallyu stars.  He's been receiving attention not only in Korea, but in China as well, which are all features that we decided were perfect as our model.  By having Choi Siwon as our endorsement model, we hope to advance our brand image overseas." 'Mamonde' will also be launching their very first web talk show, which Siwon will be the MC for.  Starting October 1st, he'll be explaining in detail about each of their new products on their official YouTube page. In related news, Siwon kicked off his new KBS drama series, "Poseidon", on September 19th. Source + Photos: Mydaily via Naver