Joo Won, one of the hottest actors at the moment, is also fast becoming a blue chip in the ad world. Outdoor brand Mountia has decided to renew their contract with the actor.

His agency confirmed, "Joo Won extended his contract with the outdoor brand 'Mountia', which he filmed his first CF for as an endorsement model. Following the past two years as the main model, he will continue with more activities for the third consecutive year."

Mountia stated, "Joo Won, who is recognized for his sincere acting, has many charms such as his bright, friendly image on '7th Grade Civil Servant' and '1 Night 2 Days', which fits well with the brand."

Joo Woon will be starring alongside actress Kim Ah Joong in the upcoming film 'Only You'. He'll also be taking on the role of Sam Wheat in the musical remake of the hit film 'Ghost', which premieres this November.