With his unceasing popularity, singer Lee Seung Gi has once again been offered another year as the endorsement model�for 'Pizza Hut', making this his 4th consecutive year!

Pizza Hut confirmed, "We signed with Lee Seung Gi as an exclusive model for 2013."

Although it's quite easy to see why the brand would want to keep working with the singer, a representative released �a comment regarding the occasion. They stated,�"With his bright and friendly charms, Lee Seung Gi is the best suited model for the brand image. For the past three years working together with Lee Seung Gi, the sales and brand awareness consistently rose, and we anticipate the Lee Seung Gi effect through various promotions for this year."

In related news, Lee Seung Gi �will be starring in the upcoming MBC historical drama 'Book of the House of Gu' set to air following 'The Horse Healer'.