Rookie group 24K has signed a contract with coffee chain 'Caffe Bene'!

24K's agency, Choeun Entertainment, recently struck a deal with Caffe Bene for a collaborative marketing project that will reap benefits for both parties. Caffe Bene has always been known for their close relationship with entertainment and sports, having acted as the supporters for several celebrity events, drama PPLs, and even the Korean Football Association.

As 24K is currently heating up the charts like Hot Tracks' with "Hurry Up", the two will definitely be able to create some synergistic effects.

CEO Kim Suk Won of Caffe Bene explained, "We decided to support 24K after seeing their passion and talent in music and dance. We will continue to expand our activities in both culture and sports."

Source + Photos: E-Daily via Naver