'Multicultural' idol group CROSS GENE has been named the new face for the sport street casual merchandise of the 'NBA'!

Amuse Korea announced the boys' new endorsement deal by revealing on July 6th, "NBA has chosen CROSS GENE as the exclusive models for their 2012 F/W season line."

NBA focuses on turning sports into fashion, culture, and style, and is a licensed brand with over 30 characters and mascots of the NBA teams. NBA merchandise is sold in over 100,000 stores across six continents all around the world, and plenty of top Korean stars have modeled for them in the past.�As CROSS GENE is known for being comprised of three Koreans and two Chinese members along with one Japanese member, the company felt that they'd be the perfect fit to represent their brand.

Representatives continued, "It's only been a month into their debut and they're already receiving love calls from the advertising industry. We believe that their specialty of being a global group and the members' healthy image have created a synergistic effect."

NBA added, "CROSS GENE has both the image of a fresh, innocent young boy, as well as a sexy and masculine older man. We feel that they'll appeal greatly to those in their teens and 20s."

SOurce + Photos: E-Daily via Nate