Singer IU, who has been receiving a lot of love from both male and female fans, has been chosen as the endorsement model for Nongshim's 'Black Shin Cup Ramen'.

This is not IU's first endorsement for Nongshim, for she was also the model for 'Hooroorook Noodles'. A Nongshim representative stated, "With IU's outgoing and down-to-earth personality, she appeals well to a wide range of audience from teenagers to uncle fans. As she is also the Yeosu Expo spokesperson, we hope that IU will be able to advertise the 'Black Shin Cup Noodles' during the Expo period."

In the commercial, IU repeats the song, "During the day~during the night~Black Shin Cup!" as she promotes the product.

Check out the commercial below!



Source + image via Naver