On the night of March 29th, New York fashion label, Theory held the opening ceremony for a new store in Shinsadong, Seoul.

Some of the top stars were invited to the event including Lee Yo Won, Kim Min Jung, Choi Yeo Jin, Choi Kang Hee, Girls' Generation's Sooyoung, Ji Jin Hee, Kang Ji Hwan, Yoon Kye Sang, Lee Sang Woo, Yoon Do Hyun, married couple Jung Hye Young and Sean, Busker Busker, Tugaewol's Ye Rim, and others.

Theory's merchandise is sold at Theory's signature stores and other upscale department stores across the globe.  The brand also operates several flagship stores located in America, Europe, Japan, Hong Kong, and China.  Theory hopes to deliver the same high quality apparel found in their New York shops to this latest Theory store in Korea.

Check out more snapshots of the stars at the event!

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Source & Images: bntnews via Nate