Thanks to his rising popularity, actor Lee Jang Woo's worth in the advertisement industry has been skyrocketing. Recently, he's been starring in various dramas, variety shows, and music videos, and has become a household name to most viewers.  Fortunately, his efforts are paying off, as he's also been receiving a large amount of CF casting offers. In addition to KBS's 'Human Casino', he's also working on 'Jane's Honor'.  Earning the title of the most sought after male actor, he's naturally become a targeted figure in the advertising industry. He's already working as the endorsement model for 'ABC Market', and his influence alone has managed to launch search terms like "Lee Jang Woo's Shoes" to the top of portal search rankings after the CF airs.  There's also reportedly been a rise in sales with brands he models for like LG Fashion's 'TNGT' and 'HUM'. It's still early to tell, but many believe that he's on his way to becoming a top tier model in the ranks of Jo In Sung and Lee Seung Gi. Source: Financial News via Naver