As reported earlier, YG Entertainment and American rapper Ludacris declared that they would sign a MOU (or 'memorandum of understanding') regarding their collaboration on Ludacris' entry into the Korean market. A press conference was held on September 20th at the Seoul Plaza Hotel to commemorate the agreement between YG Entertainment, American company 'Signeo', and Soul and Media Group. Ludacris himself also made a visit and promoted his 'Soul by Ludacris' headphones, which will soon be available in Korea. These high-end headphones will not only provide high-quality sound, but serve as a fashion accessory as well with its stylish design. 'Soul by Ludacris' will be promoted and marketed through Soul and Media Group and YG Entertainment, while Signeo will be in charge of production and supply. Before going on to explaining the headphones in detail, Ludacris stated, "I'm very happy that these headphones with my name could be launched in Korea. Korea is a country I would like to visit again." YG Entertainment's Choi Sung Joon stated, "We were glad that we could make musical exchanges through Ludacris's visit. We will also participate in supporting the headphone business." YG Entertainment has been gaining much interest for being the first Korean entertainment agency to branch out into the headphone market, as well as being the first agency that Ludacris will be cooperating with in Korea. As the company that represents Korea's hip-hop/urban scene, YG Entertainment will make sure to do all that they can to support the success of the headphones in Korea. Source + Photo: OSEN