The JYJ trio have just been named as the models for Chong Kun Dang Pharmaceutical's new painkiller brand, 'Penzal Q'! Representatives of Chong Kun Dang explained, "In order to better appeal to the female consumer base in their teens to 40's, we've chosen JYJ, one of Korea's most popular stars and a bluechip of the advertising industry. We recently finalized our contracts with them." Although details about their contract were kept private, officials can already estimate that they were given some high profile treatment thanks to their achievements all across Asia and Europe. JYJ recently gave up their Chuseok holiday to film the CF in secret. A representative revealed, "We were short on time so they had to film it with every spare moment they had. There isn't any special story to tell, but it's a CF aimed towards women in their 20's through 40's, so the emphasis was put on their smooth, bright image and loving comments." Source + Photos: TV Report via Naver