Lee Seung Gi has been chosen to endorse Zipel for the 3rd straight year. On August 4th, Samsung Electronics stated, "Lee Seung Gi has been chosen as the main model for the Samsung Zipel line 'Asak Kimchi Refrigerator' for the 3rd year running." Seung Gi has represented the brand since 2009 and has been praised for standing his ground as a male model in endorsements for the appliances industry, which is currently dominated by female models. Samsung Electronics also commented, "Lee Seung Gi has captured the hearts of 20 - 40 year old females who make up much of the consumer market and even served as a driving force behind making Zipel refrigerator the number 1 brand sold in the market for 3 consecutive years. He also played a big role in making the premium refrigerator market bigger by acting as Zipel's main model." Source: Sports Chosun via Nate