On June 17th, the members of Super Junior attended the opening ceremony for the '2011 Seoul Summer Sale', where they were appointed as its ambassadors. The group was represented by Sungmin, Ryeowook, Eunhyuk, Leeteuk, Shindong, and Yesung. In a survey conducted earlier this year among foreigners, Super Junior clinched an overwhelming 76% of the votes when asked which celebrities should represent the Seoul Summer Sale. The event was originally created in 2008 under the name "Seoul Grand Sale" in an effort to accommodate increasing tourism. Seoul has become a shopping mecca for tourists, many of whom are attracted to the country due to the Hallyu wave. The newly renamed "Seoul Summer Sale" will last 38 days (June 24th – July 31st), and is meant to promote the high quality and competitive pricing of the city's shopping centers. The mayor of Seoul, Oh Se Hoon, noted in his address, "Super Junior is a group that is not only popular in Asia, but even in Europe as well. I hope we all, including Super Junior, do our parts in representing Seoul beyond what Hallyu has to offer." He also claimed that this year's Seoul Summer Sale will be critical in attracting more tourists to the city. [gallery columns=4] Source & Photo: Newsen via Nate Website: Seoul Summer Sale 2011 Website