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SBS's "Kiss & Cry" makes broadcast schedule changes to avoid embarrassment

Posted by chloejn6 pts Monday, June 6, 2011

Although SBS's "Kim Yuna's Kiss & Cry" changed their broadcasting time, they once again witnessed the humiliation of having their viewer ratings drop. On June 6th, AGB Nielson Media Research recorded the viewer ratings of the June 5th broadcast of "Kiss & Cry" as 5.7%, which is 2.5% lower than their May 29th broadcast, which came in at 8.2%. "Kiss & Cry" was broadcast during the second segment of the "I Like Sunday" corner for the first time, as "Kiss & Cry" had previously been broadcast in the first segment at 5:20 PM. "Kiss & Cry" was the follow-up program to "Heroes" and its time slot was switched with "Running Man", which was originally aired during the first segment, in hopes of better ratings. However, though the show was placed in the first segment to generate better ratings, it faced competition from MBC's "I Am A Singer" and KBS 2TV's "Qualifications of Men". Therefore, its order was switched with "Running Man" once again, but it had an embarrassing result when the show received lower ratings than before. On the other hand, "Running Man" had 7.0% viewer ratings, which exceeds their previous week's 6.2% rating. On that particular day, the competing shows had the following ratings: KBS 2TV's "1 Night, 2 Days" recorded 25.9% and MBC's "New Employee" came in at 4.5%. Source: MyDaily via Nate

  1. SBS
  2. KISS & CRY
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