Via tokyohive: Famous Austrian crystal brand "SWAROVSKI" has teamed up with famous Japanese Sanrio character, "Hello Kitty" to launch their collaboration collection! On June 29th, a private viewing and launch party was held at Tokyo's Omotesandou Hills in commemoration of it's worldwide release. Many people were in attendance including KARA member Goo Hara, Tominaga Ai, ICONIQ, Moriizumi, Fujimoto Miki along with other Japanese and foreign celebrities. From June 30th until July 10th, the 'personal experience' type collaboration event, 'SWAROVSKI presents 'House of Hello Kitty' will be open for viewing. Beginning on June 30th, the Hello Kitty works of art will appear in different places in Omotesandou Hills. Visitors can also purchase 31 Swarovski Hello Kitty goods all in which the proceeds will go to benefit the Japanese Red Cross for earthquake relief. Check out the launch event video below! [caption id="attachment_167951" align="aligncenter" width="600" caption="Source: REUTERS / Yuriko Nakao"][/caption] Source: SankeiUp Tip: elisac0