The expensive outfits for 2NE1's "Lonely" music video has generated a ton of conversation recently and for good reason! The clothes worn in their latest music video are pieces from the French brand "Balmain", which�was launched in 1945 by French designer Pierre Balmain. In 2006, Christophe Decarnin became the director, and for the past few years, Balmain has become a hot trend in the fashion world. Musicians such as Kanye West, Madonna, Beyonce, and Rihanna have worn items from their line. Currently, Balmain is one of the most expensive high-end brands. They have also been chosen as Big Bang and 2NE1's favorite brands for their one-of-a-kind art-like designs and their exceptional details. A representative said:

"Not only is it expensive, but it is a designer label that rarely provides wardrobe to celebrities. Occasionally, fashionable actors receive sponsored pieces for special award ceremony-like events, but favorably, 2NE1 has been the only singers to receive sponsored pieces for the past few years."