On April 22nd, "BHC Chicken" held a poster photoshoot with their endorsement models, 2AM, for their upcoming seasonal CFs. Unlike the comedic sides the boys have been showing so far for their CFs, the photoshoot made use of their bright and friendly personalities to exude a boy-next-door charm. Twenty lucky fans were also invited to the event and allowed to take personal pictures with the boys as well as participate in an impromptu fan signing opened by the boys. A representative stated, "Their innocent image has garnered them quite the formidable fanbase of all ages. Their clean image fits very well with the brand concept BHC Chicken aims for, and we've been receiving positive results thus far. This time, we paid special attention in bringing out the natural side of 2AM for our posters." Source: K Mom News via Nate