Boy group JYJ has been recently selected to be models for casual clothing brand NII. An official with NII stated, "JYJ has signed an exclusive modeling contract. Currently, we're planning to release an advertisement photo shoot along with a behind the scenes / making of video around the middle of January and it should show a fresh new look." In addition the official stated, "These three young men will show off a fresh, charismatic, intelligent and traditional casual image with NII." The official ended with, "We will launch this line with their image with aggressive marketing to use these top Hallyu models." For this campaign, NII along with JYJ will make use of QR codes, viral marketing and twitter. They hope to receive an influx of customers from JYJ's fan base. Tip: ayasan Source + Photo: tvreport + NII