Singers Seo In Kook and IU will become the new faces for casual fashion brand UNIONBAY. The clothing company revealed today that the two were chosen to endorse the new line for 2011, although its not yet known if its a year-contract or simply a seasonal one. UNIONBAY stated, "We've considered all the icons in the world, and we decided on singers Seo In Kook and IU. We're also preparing a commercial song featuring the two, so please look forward to it." Source + Photo: Newsen