Hallyu star Wonbin has reportedly signed 1-year endorsement deals with LG Life & Health's cosmetic lines "The Face Shop" and "Beyond". Representative Lee Man Hwee of LG Life & Health stated, "Wonbin's recent movie was a massive success; he is the epitome of beautiful "flower-men" and is popular all across Asia".  He also added, "We are expecting the 'Wonbin effect' to spread to both our domestic and international markets for our 'Beyond' and 'The Face Shop' lines." 'The Face Shop' has also contracted idol Kim Hyun Joong to team up with Wonbin for the endorsement, thereby establishing both domestic and international appeal. Additionally, 'Beyond', LG Life & Health's eco-brand line, is preparing to formally launch its brand-exclusive stores next year. Yoon Eun Hye will be accompanying Won Bin in the advertisements, as the brand seeks to utilize a male and female model. With Won Bin's hep, LG Life & Health seeks to successfully expand into a premium line of cosmetics. Source: Herald Biz