The first episode of MBC drama Playful Kiss aired on September 1st hoping to measure up to the hype and high expectations with Kim Hyun Joong playing the male lead. Unfortunately, it didn't even come close. The drama received a viewer rating of 3.5% which is even lower ratings than Road No.1, the previous drama in the same time slot. It seemed like people were pretty hyped for this drama but no drama can go up against Baker King / Kim Tak Gu at the moment. This whole year, MBC's Wednesday-Thursday dramas have received low ratings. Baker King received a rating of 44% and My Girlfriend is a Nine-Tailed Fox received 11.9% on the same day. Hopefully the ratings turns around for the drama very soon.