The Korea Republic's World Cup opener against Greece has come and gone on June 12th but in the aftermath, it would appear that the marketing strategies of some management agencies have already gone into overdrive. In the aftermath, photos of Song Si Yeon and Park Ha Sun cheering for the national team in public were uploaded. Their names immediately became the hottest search terms for the day and made headlines, causing interest in them to rise sharply. Instead of saying that they were discovered by netizens, you could perhaps say it was a "packaging" strategy by their respective agencies. Song Si Yeon had gone to support Korea, having been picked by online game enterprise Free Style as their ``Neva Lose Girl,'' and the cheerleader for the national team. Her photos were snapped by the gaming website photographers and subsequently uploaded. After numerous news articles came up and dubbing Song Si Yeon as the 'Cheer Girl against Greece', it was used as PR material to promote the game. The same goes for Park Ha Sun whose photos were snapped by her agency and then uploaded. She is currently starring in the drama, Dong Yi as a Queen. This trend begun at the 2002 World Cup with Mina. Mina had been preparing for a career in singing, and under her company's marketing strategy, she wore a special outfit that accentuated her figure and catapulted her to prominence in an instant. Four years later in Germany, Elf Girl, Han Jang Hee, became the second. But this instant fame does not bring any rewards in the long term. Even though Mina and Han Jang Hee became singers, they never quite achieved any success. They might have gotten some fame but they were never recognized as singers. Netizens meanwhile have grown weary, as some commented, "Is the World Cup for promoting their artist?" "We are tired of these marketing," etc complaints.