Remember the news about SM Entertainment releasing an iPhone application at the same time where SNSD returned with their repackaged album for Run Devil Run? The application was free and allowed iPhone users to view HQ concept photos of the girls plus the teaser MV for Run Devil Run. There was a menu item for the full MV which was grayed out and unavaliable, raising hopes that a future update might solve that. Well, you can cast that hope away now. The application was updated in the iTunes appstore on March 26th and it looks like SM Entertainment has decided to make some money off it. If you check out the application here (requires iTunes) or search for "Girls Generation" or "SNSD" with the AppStore application in your iPhone, you will see that there is a lite and paid version. The paid version (166mb) costs a whopping 7.99 USD and they promise you full tracks, HD music videos (including old ones) and HQ concept photos (including exclusive ones). The free version (60mb) only comes with the music video, 30s tracks and limited images. And this will be made available simultaneously in 79 countries worldwide. Jailbreaked iPhones on 3.1.2 firmware won't work as it requires version 3.1.3. This is SM Entertainment's first step into tapping the iPhone market and there are plans to do likewise for Super Junior, SHINee, f(x) and other artists in future.