SNSD's Seohyun and f(x)'s Krystal are now the models for Clean & Clear. These SM Entertainment sisters have just signed a year and a half long contract to endorse Clean & Clear products. Clean & Clear's representative said, "Seohyun and Krystal both have a clean and healthy image. They match well with our brand's image, so we chose them as our new models. Both of them are popular among teenagers and they are our target customers. We trust that they will make an impact for us." On February 1st, they finished up filming for the commercial, which will begin airing on February 18th. Seohyun and Krystal said, "We've always wanted to do endorse makeup so we're happy for this opportunity. We will show a different image than the one we have on stage so please give us your attention." Previous models for the brand were SNSD's Yoona and actress Kim So Eun. I guess it's time for the younger idols to step it up.